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This is a concept I learned recently on Tiktok, in order to achieve anything out of your comfort zone or change something about yourself, you first have to "climb cringe mountain". It's a simple concept, you have to do things that to you find to be

I believe some of the best talent in our generation will go to adtech and some other to vaporware ideas. And vaporware ideas are okay, some exploit the user but others bring about new ways of doing things. But engineering better ways to serve ads will yield some technology advancements